Yandex Uslugi (aka Yandex.Services) is an online service marketplace. The problem was that people don't trust online service marketplaces… So YU wanted to launch a moneyback promo campaign.
Yandex Uslugi (aka Yandex.Services) is an online service marketplace. The problem was that people don't trust online service marketplaces… So YU wanted to launch a moneyback promo campaign.
What I did here
What I did here
Came up with an idea that outdated methods (such as asking a friend for a favour) can do more harm than good. Because with YU if (an that's a big if) something does go wrong, you'll get your money back.
Why I love this project
Why I love this project
It was super fun to bring to life all these ideas about vanishing handy masters. We had references from Harry Potter, Superbowl Doritos ad and good old situation comedy.