Context

Context

Yandex Uslugi (aka Yandex.Services) is an online service marketplace. The problem was that people don't trust online service marketplaces… So YU wanted to launch
a moneyback promo campaign.

Yandex Uslugi (aka Yandex.Services) is an online service marketplace. The problem was that people don't trust online service marketplaces…
So YU wanted to launch
a moneyback promo campaign.

What I did here

What I did here

Came up with idea that outdated methods (such as asking a friend for a favour) can do more harm than good. Because with YU if (an that's a big if) something does go wrong, you'll get your money back.

Came up with idea that outdated methods (such as asking a friend for a favour) can do more harm than good. Because with YU if (an that's a big if) something does go wrong, you'll get your money back.

Why I love this project

Why I love this project

It was super fun to come up (and bring them to life) with all these ideas about vanishing handy masters. We had references from Harry Potter, Superbowl Doritos ad and good old situation comedy.

It was super fun to come up (and bring them to life) with all these ideas about vanishing handy masters. We had references from Harry Potter, Superbowl Doritos ad and good old situation comedy.