Solar Staff is a platform that facilitates secure deals between businesses and contractors around the world. The brief for the first campaign was to tell freelancers around the globe, from India to Latin America, that Solar Staff is there for them.
Found this metaphor: being a freelancer is like being Indiana Jones or James Bond — constantly stressed (fresh revisions keep coming), chasing something (deadlines) and no time to eat (well, maybe just a couple of martinis). And came up with a slogan Work solo, not alone.
Why I love this project
I love animation — from Disney to Miyazaki — and how it helps create truly blockbuster stories
on a low budget.