Samolet Plus is a phygital proptech (property + technology — innovations in construction and real estate) service from the Samolet Group. The goal of the first campaign was to explain how the service works and to showcase real-life situations.
Added a pinch of humour and exaggeration to make everyday situations — like moving in together, having renovation, or buying a new property — more memorable interesting to watch .
I loved working with our directors duo to find creative ways to bring to life scenes which had previously existed only in my imagination.