John Dory's team knows everything about seafood. For many years, they have been the leading suppliers of marine delicacies in Belarus. In order to expand John Dory’s presence, the team decided to open a gastro space in the largest food hall in the Middle East, located in Dubai.
Came up with copylines and a main slogan which fully reflects the overall concept and brand's bold character. John Dory knows your tastes and preferences, what you want and when you want it. This is about strong and deep flavour that affects all senses.
At the same time, the word "dealer" is only subconsciously perceived as bold and daring, while in reality, it's simply a vendor.
I enjoy working with people who are obsessed with their product — and that was absolutely the case. Also, I love seafood.
