Gals Development is a (surprise) developing company. It usually promotes its projects, but this time the goal was to make an advertising for the company itself.
Creative director didn't believe this idea of mine was worth the final presentation, but it won the pitch for us. The production process was beautiful, like a fairytale for me (I even kissed the live frog on the set. Didn’t get me the prince, but I’m still waiting). And the amount of the details made it so interesting for my art director and I. And in the end we made musical Christmas cards for the client and they just loved it.
I’m used to strategy-driven approach in my work, but I also love simple execution. So I remember a moment when I
(a copywriter) said — why don’t we make this without any copy at all and just use this song about dreams coming true from and old Soviet cartoon. This one:
I’m used to strategy-driven approach in my work, but I also love simple execution. So I remember a moment when I (a copywriter) said — why don’t we make this without any copy at all and just use this song about dreams coming true from and old Soviet cartoon. This one:
Now compare to the modernised version.
Now compare to the modernised version.