Context

As I studied in mads Award Camp, I took part in several creative festivals. On of them was D&AD, we took the brief from Duolingo. The goal was to attract Generation Z to the platform using any ideas or channels.
You can read more about the case at the D&AD site.

Why I love this project

One fact — it got us the award. And another one — I loved working as a strategist,
a copywriter and even a bit an art director at this project. I was involved in every step, from conducting interviews with key audience from different countries to supervising editing of the case.

Why I love this project

One fact — it got us the award. And another one — I loved working as a strategist,
a copywriter and even a bit an art director at this project. I was involved in every step, from conducting interviews with key audience from different countries to supervising editing of the case.